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Courses | PEGA

what is PEGA ? | how PEGA became so successful ?

PEGA

Pega is a powerful software platform designed for building business applications, particularly focused on process automation, customer engagement, and decision management. It’s used widely in industries like banking, healthcare, insurance, and telecommunications. The platform is known for its low-code capabilities, allowing developers and business users alike to create complex applications without needing extensive coding skills.

Key Features of PEGA

Pega BPM (Business Process Management): It helps automate and streamline business processes. Using Pega’s BPM, businesses can design workflows, monitor progress, and optimize processes.
Pega CRM (Customer Relationship Management): Pega offers tools for improving customer interactions across various touchpoints, such as sales, marketing, and customer service.
PegaDecisioning: It provides real-time decision management, using AI and analytics to make business decisions automatically, enhancing customer experience and optimizing business outcomes.
Pega Cloud: Pega offers cloud-based deployment options, enabling businesses to scale and innovate without the need for on-premise infrastructure.
Pega’s Low-Code Environment: A major feature of Pega is its low-code environment, which simplifies the development of applications by using visual tools and prebuilt components.
AI and Robotics: Pega integrates AI, machine learning, and robotic process automation (RPA) to help organizations make data-driven decisions and automate routine tasks.
Pega’s Case Management: This feature lets businesses manage complex processes that require tracking of information and decisions over time, such as legal cases or customer service issues.

If you're just getting started, the PEGA Desktop is the best place to dive in and begin creating your first reports. Once you're comfortable with creating visuals, you can explore the cloud service for sharing and collaboration.